Roos Dohmen

I designed branding for Roos that exudes lightness and clarity, reflecting her work as a behavioral psychologist, consultant, speaker, and researcher. Job satisfaction was a key principle of the design.

The logo received a subtle adjustment to the letter R, a playful detail that adds movement and positivity. Soft curves and typography arranged in a semicircle convey a sense of openness and connection. Together, they create an accessible and distinctive visual identity with a calm smile.

branding

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